Brain on Fire » Blog Tim McCormack says words

I've heard any number of stories from people about creepy things Facebook or other ad systems have done. "I was talking about X with a friend, and that evening an ad for X popped up on a web page!" The insidious thing is that it *could* have just been coincidence. You can't prove anything.

Well, this week it happened to me, and I don't even use Facebook. I can't prove anything. But it's deeply disturbing. TL;DR: Blank Facebook account I opened 8.5 years ago and never used receives recommendation, out of the blue, to check out a small store I only just learned existed and started patronizing.

I'd like to talk a bit about why 1) image descriptions on Fedi are so great, and 2) why I sometimes reply to people's posts with a description of the image they posted without one. I was worried the latter might come across as passive aggressive, hence this explainy-post. This was originally a series of toots, but it got too long, so it's over here. Also, I want to be able to find it again, ever.

(This post is intended for an audience of people using Mastodon or other Fedi clients, but most of it also applies to image descriptions on the internet in general.)

If you follow my blog or have spent more than 5 minutes around me in the past 6 months, you know that I've been spending a lot of time thinking about social media software. Some of that thinking has been crystallizing into a prototype with the working name "cavern". In brief, I'm hoping to create an application and protocol that supports social journaling—like a blog, but with optional privacy filters; think Livejournal or Dreamwidth. Here are some of the properties I want the finished product to include:

• Give people control over their own writing and media: Everything is created locally, and published out to friends and other contacts. Server disappears? No problem, you still have all your stuff.
• Decentralized or distributed: Spread the software out over everyone's computers, so there's no central authority to interfere in people's digital lives. People can make their own decisions about nudity, political expression, and appropriate conduct in general.
• Allow custom privacy levels: World-public, socially-local (n-degrees of separation), access list only, and custom access lists (Google Plus's circles, or Dreamwidth's custom filters).
• Make use of social accountability: Encourage posting at a socially-local privacy level (not world-public) so that any adverse behavior occurs within a social context, where people already have tools for handling conflict. Bonus: Not publishing (mostly) to the entire world means a lower risk of surveillance and targeted disinformation campaigns.
• Everyone takes on moderation duty within their own journal, rather than being subjected to the impersonal and overburdened moderation system of a central authority (e.g. Tumblr, Facebook, or Twitter.)
• Trust-less hosting: To the extent that the system relies on servers not under the user's control, the system must not trust these servers not to censor or spy on their posts. (Cryptography is employed to this end.)

If you're interested in this vision, or even in just these general topics, I encourage you to come participate in the new Social Media Design community I'm organizing on Dreamwidth.

Facebook is in hot water these days, as their lies unravel. Maybe—hopefully—this leads to their shutdown, and even to new privacy laws in the US like the EU's GDPR. But one problem occurs to me: We need a GDPR equivalent before Facebook dies.

Picture the alternative. Facebook is hemorrhaging users (to where, I don't know) because people have finally gotten fed up enough to explore the alternatives that have existed all along. Maybe some of the alternatives are even more ethical than Facebook. So far, so good. Facebook stock crashes, advertisers put their money elsewhere. Facebook's investors start knocking at the door: Where's their money?

There are few ways a dying Facebook could pay back their investors, and none of them are good. Outright selling the user data (rather than giving it away for favors, as we now know they have done.) And regardless of how poorly Facebook treats its users, I'm not willing to bet that Facebook is the worst possible holder of such detailed and sensitive user information.

I think the best scenario we can hope for is that GDPR gets adopted by the US with minimal changes, turning the screws on Facebook until it becomes valueless and the user data becomes toxic in the eyes of possible buyers. The investors lose their money, as well they should.

One can hope.

Today I held a microscope party, with luck the first of many. It was simply this: My wife and I happen to have several microscopes, most people don't, and microscopes are fun. I invited over a bunch of people and gave suggestions on objects to bring. It was a blast, and if you or a friend happen to be equipped to do so, I can heartily recommend holding such a party yourself.